SGTO Training Series
BRANDING | WEB DESIGN | MARKETING MATERIALS
When working on b2b events created by group LBCG, the SGTO Water Management training series presented delegates with a new opportunity – attending on-site workshops during a two day event followed by training with online materials and follow-up appointments.
I devised a more efficient integration between the event’s literature and the resources accessible online, with a square module as the basis of the new layout.
I worked with the production team to convey more information via bespoke icons and infographics, a medium which would prove more suitable to the online segment of the training.
Afterward, the new illustrative material created for the training series was also used in print and digital marketing materials.