Rainbows is a specialist nursery provision for children with a diagnosis of autism, located in Brent, North West London. They required a logo that would help their services to stand out in the busy environment of education boards.
Such a direct name overtly evoked the use of multicoloured arches, running the risk of achieving rather uninteresting results.
The solution came by running the logotype over the image, whilst leaving a distance between the coloured shapes and the rounded font. The negative space thus created gives the illusion of the rainbow emerging from a cloud, and a more distinct character to such a common subject.