I am a graphic designer by art and an illustrator by heart.
I love to draw. But what’s a picture without a story? Every piece of work I do and every experience in my career has had storytelling at the core of it and this ability to speak a tale through imagery is what keeps my blood simmering in this business. 
I spent years mastering the craft of desktop publishing, sharpening my skills to a razor’s edge. I have also been a student of illustration since I was a child and I am on a lifelong journey as an illustrator who just wants to share his love for the art and the business.
I am always interested in design projects which allow for conceptual creativity. Whether it’s branding, web design, or producing marketing materials – these are challenges of visual synthesis and that is where my expertise thrives the most.
Thought for the day
Thought for the day
Thought for the day
Publishing, branding, non-profit, start-ups and corporate.
I have worked in a variety of sectors, enabling me to have a diverse portfolio.  
Here are some of my favourites bits.
The World of Leo
digital illustration / Character Design / storyboarding / comics
Recently I have been working on a graphic novel where the main character is called Leo. The vignettes became standalone topics which are not in the script of the novel; this project was featured on the homepage of Medium.com because I referred to the Brexit referendum.
Global Automotive Lightweight Materials
branding / web design / Marketing Materials / Signage
For 4 years I headed up design for LBCG which runs B2B events across the world. The time arrived to align the brand for the Asian markets and I had to consider the cultural attitudes to different colours and designs in China. When in Shanghai...
Think Tidy
web design/ newsletter design
When time is limited and life is busy, professional declutters can help to refresh and transform an house or an office. Their online presence has to be as neat and tidy as their business. This is what I realised for London-based Think Tidy.
Rainbows, for Children with Autism
BRANDING / Merchandise
Rainbows is a nursery for autistic children in North London. My task was to delicately design a logo which would embody the values of the school while helping them stand out in the crowded education space. 
SGTO Training Series
SGTO run B2B conferences and it was my task to create a design solution for their attending delegates and the follow-up online training,including Infographics and marketing materials to be used both online and in print.
Busker Label - The Collective Music
BRANDING / web design / merchandise
Busker Label has empowered music artists to raise funds and promote themselves selling early access to unreleased albums. This company hired my expertise at the early stage of the start-up to create their visual identity, logos and icons to accelerate their goals of enticing musicians to join.
BRANDING / Merchandise / signage
LEDA is an association which works with Italian museums. My task was to rebrand the organisation, creating a new identity based on the activities of the group and the historical significance of the name which has connotations in Greek Mythology. The result was a great success encompassing all aspects of the brand.
Natural Care Products
BRANDING / Merchandise
Imagery and logos were the requests from the entrepreneurs behind the Take & Easy natural care products. I played with the Japanese element of the name (take means bamboo)  and drew inspiration from my own childhood to create a design which eventually became the symbol for one of their products.
Book Design
desktop publishing / photo editing / cartography
Laterza is an ancient giant in the Italian literary world. I designed layouts for a series of books which were to be used in schools and this meant the impact of the imagery had to be defined and informative. I worked both in-house and as a freelancer for Laterza
Sentieri Film Festival
BRANDING / MARKETING MATERIALS / Merchandise / signage 
For four years in a row, I had the duty of visual communications for a film festival in Italy. I presented each edition in a fresh and innovative way; also creating logotypes in a bespoke manner to illustrate the identity of the event.