Hi, I'm Luca, London-based multimedia designer with a knack for illustration and a track record of creative leadership.
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My work spans across branding, corporate marketing, print, web and motion design, events, publishing and education.
Thinking visually
My creative approach often starts with pens and a notebook. I visualise ideas through images, as apparently two thirds of us do.
I sketch creative concepts through scamps, illustrations and storyboards and design diagrams, schemes and maps to clarify information or simplify processes.
Workshops
I enjoy the personal exchange that comes with sharing knowledge and skills. I facilitate workshops on illustration and visual storytelling, tailored for different audiences and age groups. I brougth my workshops to schools, corporate environments and creative agencies.
Bees, etc.
Beside design and illustration, I'm also into beekeeping, DIY, songwriting and yoga. Some of those interests combine in unexpected ways.
In the wake of the pandemic, the rise of hybrid and remote work has sparked an interest in the utilisation of video resumes, such as those crafted through the platform C-Me.
For a span of four years, I held the position of Head of Design at LBCG, a renowned organisation running B2B events worldwide. The time arrived to align the brand for the Asian markets and I had to consider the cultural attitudes to different colours and designs in China.
Brand Alley is one of the market leaders for luxury brand sales in the UK and France. I produced mood shots and photo compositions to appear on the website homepage and daily newsletters.
A logo which delicately embodies the values of Rainbows, a nursery for autistic children in North London, while helping the school stand out in the crowded education space.
Imagery and logos were the requests from the entrepreneurs behind the Take & Easy natural care products. I played with the Japanese element of the name (take means bamboo) and drew inspiration from my own childhood to create a design which eventually became the symbol for one of their products.
The NDL Group agency in London commissioned me to create a double-sided card for an Awards after-show party. The brief came with just 24 hours notice and I quickly produced a quality imagery which was well received by the guests.
SGTO run B2B conferences and it was my task to create a design solution for their attending delegates and the follow-up online training, including infographics and marketing materials to be used both online and in print.
I worked both in-house and as a freelancer for Laterza, an ancient giant in the Italian publishing world. Among other projects, I designed layouts for a series of books which were to be used in schools and this meant the impact of the imagery had to be defined and informative.
For four years in a row, I had the duty of visual communications for a film festival in Italy. I presented each edition in a fresh and innovative way; also creating logotypes in a bespoke manner to illustrate the identity of the event.
LEDA creates and runs art workshops in Italian museums. My task was to rebrand the organisation, creating a new identity based on the activities of the group and the historical significance of the business name. The result was a great success encompassing all aspects of the brand.
As Lead Designer at Oliver Agency, I spearhead a wide range of creative initiatives for AXA, one of the agency's biggest clients. Marketing campaigns encompass diverse projects, such as crafting emails and social media assets, designing compelling brand literature, overlooking dynamic motion graphics and conceiving look and feel for most of the global insurer's live events.
A project of which I'm particularly fond. Le Zoccate garden in my native Italy is a true work of love and a natural sanctuary supporting biodiversity and sustainability.
Busker Label has empowered music artists to raise funds and promote themselves selling early access to unreleased albums. This company hired my expertise at the early stage of the start-up to create their visual identity, logos and icons to accelerate their goals of enticing musicians to join.
Vocabographics is my own little passion project which takes English idioms and phrases which are unfamiliar to the foreign tongue and expresses them in a visually attractive way. I use illustrations and sketches as a way to help the reader remember the sentence more easily. Do you get my drift?
I pitched this beginner's guide to Christian iconography to a renowned publisher who turned it into a deck of info cards to accompany one of their religious study publications.