For LBCG, I branded more than fifty B2B trade shows across three continents, adapting identities, design and colours to different cultural conventions.

Global Automotive Lightweight Materials is one LBCG most attended series of conferences, aimed at manufacturers and innovators in the car industry.

In order to ensure commercial results similar to the American and European events, I aligned the brand image to the requirements of the Asian market. 

Compared to the events in Europe and America, the conference in Shanghai showed a prevalence of teal, a colour which represents growth, progress and innovation. I complemented most of the signage and literature with red accents – the colour being traditionally a symbol of wealth and good luck.