Take & Easy is a line of natural care products deisgned in UK, with products sustainably produced in India.

The entrepreneurs approached me to create a logo for their online business. Take, the first part of the brand name, means bamboo in Japanese, so they wanted to incorporate a bamboo reference in the logo to highlight the natural aspect of their products. I designed a stylised image and integrated it into the typography, ensuring the words would be recognisable even without the round icon.

Additionally, they requested an image for one of their products, a maplin swaddle wrap with an angel theme emphasising the strong emotional connection between child and parent. This was a new experience for me, and I relied more on instinct and intuition while presenting various ideas. One of the proposals included a pattern inspired by a wooden angel from my childhood, which ultimately got chosen for the final design of the product.