Take & Easy is a line of natural care products deisgned in UK, with products sustainably produced in India.
The entrepreneurs approached me to create a logo for their online business. Take, the first part of the brand name, means bamboo in Japanese, so they wanted to incorporate a bamboo reference in the logo to highlight the natural aspect of their products. I designed a stylised image and integrated it into the typography, ensuring the words would be recognisable even without the round icon.
![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/59134e133b592e2ed6c094d8_Take%20%26%20Easy%20Logo%20on%20Label.png)
Additionally, they requested an image for one of their products, a maplin swaddle wrap with an angel theme emphasising the strong emotional connection between child and parent. This was a new experience for me, and I relied more on instinct and intuition while presenting various ideas. One of the proposals included a pattern inspired by a wooden angel from my childhood, which ultimately got chosen for the final design of the product.
![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/592dcedaf82ea71d62360b77_Take%26Easy_hero.png)
![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/59134f471c480034a9481f4b_Take_and_Easy_swaddle.png)