Start-up Busker Label revolutionized the way artists raise funds and cultivate a fan base by offering early access to unreleased albums under the Creative Commons license.

The logo draws inspiration from the street artist as a metaphor for the crowdfunding process, with one of the letters turned into a stylised figure of a juggling busker — a versatile character that serves as a standalone icon and a recognisable symbol on merchandise and marketing materials.

In addition to creating various print collaterals for trade shows and events, I also designed webpage mockups that influenced the graphic interface of the Busker Label website.

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