Start-up Busker Label revolutionized the way artists raise funds and cultivate a fan base by offering early access to unreleased albums under the Creative Commons license.
The logo draws inspiration from the street artist as a metaphor for the crowdfunding process, with one of the letters turned into a stylised figure of a juggling busker — a versatile character that serves as a standalone icon and a recognisable symbol on merchandise and marketing materials.
![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/592dc725318fb11080a2ec7e_Busker-Label-Hero.png)
In addition to creating various print collaterals for trade shows and events, I also designed webpage mockups that influenced the graphic interface of the Busker Label website.
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![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/59133cc505d4261d4fc84f69_Web_Busker.png)
![](https://cdn.prod.website-files.com/5559f1088ccdb3ba5c0a07e9/591340dde3792554a1fb6bb4_Buskerlabel%20logo%20tshirt%20cards.png)