LEDA is an association providing art workshops for children in Italian museums and schools.
LEDA stands for Didactic Laboratories for Art Education. The name is also associated to the Greek myth of the woman loved by Jupiter in the form of a swan – a popular subject for artists across centuries. When asked to work on LEDA’s branding, the founder briefed the swan among the possible images for a logo.
Colours in the logo represent the different educational journeys promoted by LEDA - green for recycling laboratories, pink for illustration workshops, orange for abstract art and blue for digital art.
The curves and white shape of the swan allowed me to play with some interesting negative space, when implementing the coordinated image on all collaterals.
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