The NDL Group is a London-based agency delivering customer experiences through prize promotions, competitions and group incentive travel.
They commissioned a double-sided card for the Arquiva Commercial Radio Awards aftershow party, serving both as an invitation and fill-in form for a prize draw.
The brief came with only 24 hours’ notice and two precise requests – Firstly, giving a nod to the music act of the evening and secondly, using a photo to represent the first prize of the draw – a helicopter tour above London.
When looking for the exciting photo I had envisioned for the London helicopter tour, stock images simply didn’t seem to cut it.
Rather than spending precious time on several archives, I decided to buy two separate photos and merge them together.
I added filters and a texture to match the retro look of a Motown vinyl, and obtain a result that pleased both organisers and guests.